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This site states the following, "Is the petroleum jelly alternative." Our analyzers noticed that the web page said " Only natural and organic ingredients." The Website also stated " Moisturize, protect, and soothe skin all in one! Is revolutionizing skin care. It creates the same waterproof barrier that doctors recommend petroleum jelly for but contains no petroleum or hydrogenated oil. Instead we use our patented aeration process that wont clog pores and makes Waxelene. To see more testimonials, go to the Testimonials." The website's header had waxelene as the most important keyword. It was followed by petroleum jelly alternative, organic cosmetic, and natural skin care which isn't as highly ranked as waxelene. The next words the site uses is chafing treatment. beeswax was also included and could not be viewed by search crawlers.